How We Got Here
Three journalists met at a digital media conference in 2021, frustrated by the gap between traditional reporting education and actual newsroom needs. Every employer wanted writers who could code, photographers who understood SEO, and editors comfortable with content management systems.
We launched our first course with twelve students. No fancy platform, just Zoom sessions and Google Docs. What surprised us wasn't the technical progress—though that came quickly—but how hungry people were for practical, honest instruction. No theoretical frameworks. No academic abstractions. Just real skills for real work.
Now we teach hundreds of students across thirty countries. Our courses have expanded, our platform has improved, but the core approach hasn't changed. We teach what works in actual newsrooms, not what looks good in a curriculum guide.
Practice Over Theory
We build courses around actual publication workflows. Students create real articles, not academic exercises. They learn CMS platforms by publishing content, not watching demos.
Flexible Learning Paths
Some need intensive group sessions. Others prefer individual mentorship. We offer both because different people learn differently, and forcing everyone into the same structure serves no one well.
Transparent Progress
You know exactly where you stand. No hidden metrics, no vague assessments. Clear feedback on what's working and what needs improvement, delivered by instructors who've done this work professionally.
How We Teach
Our methodology combines structured learning with adaptive instruction. Everyone gets the same core foundation, but the pace and depth adjust to individual needs and goals.
Live Sessions
Weekly interactive classes where we work through actual problems together. Ask questions, see code debugged in real-time, learn from other students' challenges.
Personal Guidance
Individual check-ins with instructors who review your work, identify specific improvement areas, and adjust instruction based on your progress and professional goals.
Real Projects
Build actual publication-ready work from day one. Your portfolio grows as you learn, with pieces that demonstrate genuine capability to potential employers.
Peer Review
Learn to critique and improve others' work while receiving constructive feedback on your own. Professional journalism requires collaboration, not solo performance.
Skill Tracking
Clear metrics showing technical competency, writing improvement, and production speed. You see exactly what you've mastered and what requires more practice.
Adaptive Pacing
Move faster through familiar material, slow down for challenging concepts. The curriculum adjusts to your background rather than forcing artificial uniformity.
Your Learning Journey
Most students complete core training in twelve weeks with consistent effort. The path adapts based on prior experience, available time, and specific career goals.
Foundation Building
Start with HTML, CSS, and content structure fundamentals. Learn how web articles are built technically, not just written. By week three, you publish your first formatted story online.
Technical Integration
Add JavaScript interaction, responsive design, and accessibility standards. Your stories become fully functional across devices with proper semantic markup and performance optimization.
Portfolio Development
Create publication-ready work that demonstrates complete capability. Build a professional site showcasing your range: feature stories, data visualizations, multimedia packages, and investigative pieces.
Ready to Start Learning?
Our next group cohort begins in three weeks, with individual mentorship spots available now. Both paths cover the same core material with different interaction styles.